Insights
Notes on AI, growth, and what actually works.
Field notes for executives and founders making real AI decisions—not collecting bookmarks. Opinionated, concrete and grounded in active client work.
The weekly issue
One useful idea, delivered with the operating detail intact.
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What we write about
Four things worth your attention.
The recurring questions that sit underneath AI strategy, implementation and the commercial decisions around both.
Fixing processes before automating
Why automating a broken workflow just buys you faster mistakes, and how to tell what is worth fixing first.
Build versus buy for AI
When a Claude Skill or an MCP server earns its keep, when an off-the-shelf tool is the smarter call, and how to decide without a six-month bake-off.
Claude Skills and MCP in practice
What these actually do inside a real business, with the unglamorous detail most demos skip: review steps, guardrails, and where they fall over.
Where AI actually moves revenue
Past the demos and the hype cycle. The places we have seen AI shift a real number, and the places it quietly costs more than it returns.
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