Notes on AI, growth, and what actually works.
Written for executives and founders making real AI decisions, not collecting bookmarks. Opinionated, concrete, and grounded in the work we do with clients.
Get the weekly issue.
One email a week for executives and founders. No spam, unsubscribe anytime.
Four things worth your attention.
Fixing processes before automating
Why automating a broken workflow just buys you faster mistakes, and how to tell what is worth fixing first.
Build versus buy for AI
When a Claude Skill or an MCP server earns its keep, when an off-the-shelf tool is the smarter call, and how to decide without a six-month bake-off.
Claude Skills and MCP in practice
What these actually do inside a real business, with the unglamorous detail most demos skip: review steps, guardrails, and where they fall over.
Where AI actually moves revenue
Past the demos and the hype cycle. The places we have seen AI shift a real number, and the places it quietly costs more than it returns.
The first essays land soon. Subscribe above and they arrive in your inbox as we publish.
Conversation beats a reading list.
The writing is a start. Executive Ark is where operators work through this together, every fortnight, with people who have shipped it.